Post Graduate Diploma in Sports Management


Indian Institute of Social Welfare and Business Management (IISWBM), which is the first Management Institute set up in India in 1953, has carved out a niche for itself by offering innovative management courses with an overtone on social welfare. One-year full-time Post Graduate Diploma Course in Sports Management is one such course introduced in the Institute’s Golden Jubilee Year in 2003. Indeed we are the first management institute in India to offer such a course on the lines of the MBA courses in Sports Management offered by the Universities and Institutes in the UK, the USA and other western countries.

This has become a full-fledged Post Graduate Diploma Course in Sports Management of the University of Calcutta from 2010-2011.

Unlike other management programmers of the Institute, the focus of this niche course is on inclusive management education for general graduates, the objective being to offer a career, which would help them to earn a decent livelihood in an unexplored field hitherto.

The Course is designed to give students a professional exposure to the structure, economic impact, organization, marketing, funding of the sports Industry as well as current trends in sports and relationship between sports and the mass media. The students will learn about the laws and regulations that all leisure and recreational organisations have to follow.

More specifically this One Year Post Graduate Diploma Course has been designed to cater to the demand from various institutions and industries for appropriately qualified people to manage Sports related jobs.

The programmed would assist the students to gain a thorough understanding of the multi-dimensional importance and the value of sport. The candidates would also acquire business skills relating to public relations, marketing and entrepreneurship, which would assist them in the administration of institutions engaged in various sporting activities.

The programmed would expose students to the tools and techniques of sports administration including those of event management as well as acquaint them with contemporary trends and issues in sport. The sports science section would cover sports medicine, sports psychology, sports physiology, sports therapy and health promotion.

The course has dedicated modules to cater to the emerging needs of the sports Industry, Modules on Sponsorship, Broadcasting, Quantitative Techniques, Research Methodology in Sports, Media Relations, Infrastructure Management, Sports Economics and Sports Finance are important areas which are carefully covered in the course structure.

Sports law is growing to be an important aspect of the sports industry. The knowledge of the legal aspects of sports business is a tool which each manager must acquire. The course has a subject dedicated to the legal aspects of sport.

We are offering a complete market environment to our students so as to equip them to manage sports organizations with new ideas, and in the process give them the leverage and the power to meet challenges. We are fully focused to meet the needs of the sports industry. The most experienced and erudite faculty members, drawn from the fields of academics and the business of sports, are associated with the Sports Management Department. The course is a perfect combination of theory and practice.

Sports Management students at the Jamshedpur Football Club

Admission Calendar

Date of advertisement inviting applications :17th April 2019
Last date of issue and receipts/ submission of the Application Form :10th June 2019
Date of Written Examination :18th June 2019 (10:00 am- 12:30 pm)
Short List for GD and PI :18th June 2019 (at 6:00 pm)
Group Discussion and Personal Interview :19th June 2019 (11:00 am onwards)
20th June 2019 (11:00 am onwards)
Publication of Final List of selected candidates for admission :21st June 2019 (4:00 pm)
Classes begin (tentative) :24th July 2019 at 1:00 pm

  Admission Criteria & Selection Procedure

The minimum qualification for admission is a Bachelor's Degree (10+2+3 system) in any discipline from any University recognized by the University of Calcutta.
Those will be appearing in such examination in June 2019, may also apply, provided that, if selected, the candidates must submit their final mark-sheets of graduation by 31st October, 2019.

The selection of the candidates will be made on the basis of a Written Examination which will be followed by Group Discussion and Personal Interview. The full marks for the written test will be 100 and the duration is 3 hours.

The number of seats for the Course is 30 with reservation for SC and ST categories according to the norms of the University of Calcutta.

Sports Management students at a Hockey Ground Sports Management students at the Protouch Golf Academy

  Download Challan and Admission Brochure
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   Course Fee

Session Fee: Rs. 185,000/- (additional Rs. 5,000/- for Students’ and Other Activities)
Refundable Library Caution Deposit: Rs. 2000/-
Refundable Security Deposit: Rs. 5000/-

   Loan Facilities

Institute will provide assistance .

   Academic Calendar

First Semester (Eight Subjects) Internship Second Semester (Nine Subjects)
Classes begin: July January- First half of February Classes begin: Second half February
Classes end: first half of December   Classes end: first half of June
Examination: third week of December   Examination: third week of June


Assistance is rendered to students in obtaining placement. The placement record is exemplary and practically all the students have been suitably placed.

The legend of Indian cricket, Mr. Saurav Ganguly, inaugurating the Sports Management Course for the Academic Session 2018-2019
Mr. Avishek Dalmiya, Hony. Joint Secretary, the Cricket Association of Bengal and the Chairman, New Area Development Committee, BCCI, during the inauguration of the Course for the Academic Session 2018-2019 A student of the Sports Management Course at the Tata Steel Adventure Foundation at Jamshedpur
Mr. Saurav Ganguly and Mr. Avishek Dalmiya with the Faculty Members and others of the Sports Management Department Sports Management students working in the event of the Reliance Foundation Youth Sports
Sports Management students and Faculty members attending a lecture by Padma Shri Bachendri Pal at the Tata Sports Complex Sports Management students with the cricket legend, Mr. Anil Kumble, during their internship
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