Post Graduate Diploma in Sports Management


Indian Institute of Social Welfare and Business Management, which is the first Management Institute to be set up in the country in 1953, has carved out a niche for itself by offering innovative management courses with an overtone on social welfare. One-year full-time Post Graduate Diploma in Sports Management is one such course introduced in the Institute’s Golden Jubilee Year in 2003. Indeed we are the first management institute in India to offer such a course on the lines of MBA courses in Sports Management offered by UK, the USA and other western countries.

This has become a full-fledged Post Graduate Diploma Course in Sports Management of the University of Calcutta from 2010-2011.

Unlike other management programmes of the Institute, the focus of the niche course is on inclusive management education for general graduates, the objective being to offer a career, which would help them to earn a decent livelihood in an unexplored field hitherto.

The Course is designed to give students a professional exposure to the structure, economic impact, organization, marketing, funding of the sports Industry as well as current trends in sports and relationship between sports and the mass media. The students will learn about the laws and regulations that all leisure and recreational organizations have to follow.

More specifically this One Year Post Graduate Diploma Programme has been designed to cater to the demand from various institutions and industries for appropriately qualified people to manage Sports related jobs.

The programme would assist the students to gain a thorough understanding of the multi-dimensional importance and the value of sport. The candidates would also acquire business skills relating to public relations, marketing and entrepreneurship, which would assist them in the administration of institutions engaged in various sporting activities.

The programme would expose students to the tools and techniques of sports administration including those of event management as well as acquaint them with contemporary trends and issues in sport. The sports science section would cover sports medicine, sports psychology, sports physiology, sports therapy and health promotion.

The course has dedicated modules to cater to the emerging needs of the sports Industry, Modules on Sponsorship, Broadcasting, Quantitative methodology, Research Methodology, Media Relations and infrastructure management.

Sports law is growing to be an important aspect of the sports industry. The knowledge of the legal aspects of sports business is a tool which each manager must acquire. The course has a subject dedicated to the legal aspects of sport.

The curriculum and the teaching pedagogy are being constantly upgraded to make them both industry and market friendly. We are offering a complete market environment to our students so as to equip them to manage sports organizations with new ideas, and in the process give them the leverage and the power to meet challenges. We are fully focused to meet the needs of the students.

  Admission Schedule
Post Graduate Diploma in Sports Management- 1 Year Full Time

Subject Date
Date of advertisement inviting applications 19th April 2017
Last Date of Issue and Receipts of Prescribed Application Form 6th June 2017
Date of Written Examination 13th June 2017 (10:30 am- 1:30 pm)
Short List for GD & Interview 13th June 2017 (at 5:00 p.m.)
Group Discussion & Interview by the Selection Committee 14th June 2017 (11 a.m. onwards)
Publication of Final List of Selected Candidates for Admission 15th June 2017 (12:00 noon)
Classes Begin 24th July 2017

Sports Management students at the Tata Sports Complex at Jamshedpur

  Download Forms
  Admission Brochure Along With Information

  Admission Criteria & Selection Procedure

The minimum qualification for admission is a Bachelor's Degree (10+2+3 system) in any discipline from any University recognized by the University of Calcutta.

The selection of the candidates will be made on the basis of a Written Examination which will be followed by Group Discussion and Personal Interview. The full marks for the written test will be 100 and the duration is 3 hours.

The maximum number of seats for the Course is 30 with reservation for SC and ST categories according to the norms of the University of Calcutta.

  Fees & Bank Loans


Admission Fee 4,000/-
Tuition Fee 1,30,000/-
Development Fee 9,000/-
Venue Visit 10,000/-
Library Caution Money 2,000/-
Security Deposit 5,000/-
Total 1,60,000/-

Total Fees : 1,60,000/- including refundable deposit of Rs.7000/-.
Students will be allowed to pay the fees in three installments.

  Loan Facilities

Institute will provide the certificate to an applicant seeking loan from a bank which have floated the 'Loan Scheme', referring that the candidate is a bonafide student of the Institute.

  Academic Calendar

First Semester (Eight Subjects) Internship Second Semester (Nine Subjects)
Classes begin: July January- First half of February Classes begin: Second half February
Classes end: first half of December   Classes end: first half of June
Examination: third week of December   Examination: third week of June

  Placement Record

Assistance is rendered to students in obtaining placement. The record of placement is exemplary and practically all the students have been suitably placed.

  Recent Activities

i) Students of the Sports Management Course for the Academic Session 2016-2017 visited the Astro Turf Hockey Field at Khalsa English High School on 29th August 2016.

Students of the Sports Management Course at the Astro Turf Hockey Field

ii) Students of the Sports Management Course for the Academic Session 2016-2017 participated in a football tournamnet organized by the Mantra Lifestyle Health Club.

Adam Freeman-Pask with the students of Sports Management for the Academic Session 2015-2016

iii) The students of the Post Graduate Diploma Course in Sports Management visited the ProTouch Golf Academy at the Tollygunge Club on 26th September 2016 at 9:00 am to understand the management of a golf academy.

Students of the Sports Management course visited the ProTouch Golf Academy at the Tollygunge Club, Kolkata
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