1 year PG Diploma in Media Management (University of Calcutta)
  Specialisation in Integrated Marketing Communication Management

  Introduction

Calcutta Media Institute(CMI), promoted by ABP Pvt. Ltd., and Indian Institute of Social Welfare & Business Management(IISWBM), pioneers in business management in India have come together to offer a one year Post Graduate Diploma course in Media Management of University of Calcutta with Specialisation in Integrated Marketing Communication Management.

The main objective of this programme, which is perhaps the only course of its kind in India, is to provide an opportunity to young graduates, with a flair for creativity, to acquire professional skills for pursuing a career in marketing, media and communication industries in India.

  Pedagogy

The method of teaching will be lectures by faculties who are regular academicians and by guest faculties all of whom are practicing industry professionals with huge experience. Special classes by visiting faculties, quiz, open sessions, exposure to various production processes by visiting the relevant centres and projects will also be a part of the teaching method. The assessment will be based on written tests at the end of each semester and also the quality of assignment/ internship. Equipment like LCD projectors, audio systems, Wi-Fi and broadband internet connection etc are available and will be used as per need of the teaching methodology.

  Target Students

  Who is it meant for?

Graduates in any discipline including law & Engineering from a UGC recognised University Students graduating from university other than University of Calcutta will have to register in University of Calcutta to be eligible to study this course.

  Future

On successful completion of the course students will be awarded a Post-graduate Diploma by University of Calcutta. Successful students could look forward to a career in any of the following disciplines / departments:

  • Brand Management
  • Advertising
  • Direct Marketing
  • Activation and Promotions
  • Media Planning and Buying
  • Creative
  • Event Management
  • Public Relations
  • Corporate Communication
  • Rural Marketing
  • Social Media
  • New/Digital/Mobile Media

  Faculty

Faculty
  • Sandip Chaudhuri
  • Dr. S. Banerjee
  • Dr. T. Ray
  • Dr. A. Sharma
  • Dr. G. Das
  • Sujata Saha
  • Sandip Ghosh
  • Guest Faculty
  • Arun Chaudhuri
  • Aparna Sinha
  • Indrani Sen
  • Samrat Mukherjee
  • Souvik Misra
  • Sreyashi Maitra
  • Siddhartha Roy
  • Dr. Tanmoy Chattopadhyay
  • Mahesh Motwani
  • D. K. Guha
  • Arindam Nandi
  • Sugato Guha
  • Malini Punjabi
  •   Curriculum

    One full Academic year spreading over Two Semesters will include theoretical papers, projects /assignments and Industry Internship. Business Economics & Accounting for Managers
    Business Organisation & Management Science in Communications
    Marketing Management
    Brand Management
    Media & Communications Research Methodologies
    Culture & Communication
    Sales management
    Advertising Development
    Introduction to Media Management Events
    Public Relations
    Creative Development
    Media Planning & Buying
    Brand/Account Planning
    Rural Markets & Media
    New, Social & Mobile Media
    Communication Sales

      Fee Structure

    The fee for the course is Rs.2, 50,000.
    A sum of Rs.5000 will be collected as Library Caution Money. (Library caution money will be refunded at the conclusion of the course after necessary deduction, if any.)
    Loan Facility:
    Institute will provide the certificate to an applicant seeking loan from a bank which have floated the ‘Loan Scheme’, referring that the candidate is a bonafide student of the Institute.
    Installment Facility:
    Students who don’t want to avail education loan can pay the total fee in maximum of 3 installments as follows:
    Rs.1,30.000 at the time of admission and Rs. 60,000 each by 15th of December 2016 and 15th of March 2017.

    All the cheques / demand drafts should be drawn in favour of Calcutta Media Institute Pvt Ltd and payable in Kolkata.
    Delay in payment of fee will attract penalty fee.

      When And Where

    Classes will be conducted at the following addresses as per circulated routine.
    A) Indian Institute of Social Welfare and Business Management (IISWBM), College Square West. Kolkata 700073, and
    B) Calcutta Media Institute (CMI), 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020.

    Classes begin on : To be announced.

      Admission Brochure Along With Information

      Admission Criteria

    To participate in selection Process Download and print the Form available in this website or under Admission section at www.iiswbm.edu
    You can also collect the physical form from either of the following addresses.

    The form will cost Rs.500 payable in cash for physical copy and payable at the time of submission for downloaded and printed forms.

    a) Calcutta Media Institute (CMI). 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020
    (behind B, Sarkar Johuree at the intersection of Ashutosh Mukherjee Road)
    b) Indian Institute of Social Welfare and Business Management (IISWBM). Management House. College Square West. Kolkata 700073.

    For more information, visit either of the institute or contact:

    J.B. Roy Chowdhury, Calcutta Media Institute, (M +91 98312 30988 / 98305 80988 / T + 91 33 3008 6605)

    Romili Banerjee, IISWBM, (T +91 33 4023 7474 / 2241 3756)

      Admission Process

    For Registration
    download application form click here (form pdf to be hyperlinked here) or, Collect a physical form and Submit the filled up form along with all supporting documents at either of the following two addresses:

    a) Calcutta Media Institute (CMI). 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020
    (behind B,Sarkar Johuree at the intersection of Ashutosh Mukherjee Road and Elgin Road)

    b) Indian Institute of Social Welfare and Business Management (IISWBM). Management House. College Square West. Kolkata 700073.

    Selection will be through Group Discussion and Personal Interview

    Important dates:

    Last date of issue & receipt of form: To be announced
    Publication of shortlisted candidate for GD/PI : To be announced
    Group Discussion & Personal Interview: To be announced
    Final result on: To be announced
    Fees to be paid between: To be announced
    Classes commence on: To be announced




     Specialisation in Broadcast Management

      Introduction

    Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd. and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management studies in India have come together to offer a 1 year PG Diploma in Media Management (University of Calcutta) specialisation in Television Management. The main objective of this programme, which is perhaps the only course of its kind in India, is to provide students interested in television management as a career, grounding the fundamentals, the concepts, the methods and practices - to ease their entry into the profession.

      Pedagogy

    The method of teaching will be lectures by faculties who are regular academicians and by guest faculties all of whom are practicing industry professionals with huge experience. Special classes by visiting faculties, open sessions, workshops, exposure to various technical/ production processes by visiting the relevant TV Channels/ Production houses/ studios and projects will be part of the teaching process. The assessment will be based on written tests at the end of each semester and also the quality of assignment/ internship. Equipment like LCD projectors, audio systems, Wi-Fi and broadband internet connection etc. are available and will be used as per need of the teaching methodology.

      Who is it meant for?

    Graduates in any discipline including law & Engineering from a UGC recognised University Students graduating from university other than University of Calcutta will have to register in University of Calcutta to be eligible to study this course.

      Future

    On successful completion of the course students will be awarded a Post-graduate Diploma by University of Calcutta. Successful students could look forward to a career in any of the following disciplines / departments as an employee or as a freelancer:

    Television Channels

  • Marketing & Brand Activation
  • Sales
  • Operations
  • Distribution
  • Programming and Production
  • Production Houses-Production related roles
  • TV Planning and Buying at Media Agencies
  • Media Marketing and Sales
  • Radio
  • Radio Programming
  • Radio Marketing & Sales
  •   Faculty

    Faculty
  • Malay Dasgupta
  • Dr. S. Banerjee
  • Dr. T. Ray
  • Dr. A. Sharma
  • Dr. G. Das
  • Sujata Saha
  • Sandip Ghosh
  • Sandip Chaudhuri
  • Guest Faculty
  • Saibal Chatterjee
  • Prof. A. Majumdar
  • Santanu Bhattacharya
  • Prof. Abdul Rajjak
  • Anil Kuriakose
  • Aparna Sinha
  • Ashoke Viswanathan
  • Ashok Dasgupta
  • Akash Mondal
  • Aditi Ray
  • Ayan Bhattacharya
  • Chhanda Banerjee
  • Debasish Sarkar
  • Debika Mukherjee
  • Indrani Sen
  • Madhumita Chattopadhyay
  • prasenjit Das Purkayastha
  • Pritam Chowdhury
  • Dr. Rangan Chakravarty
  • Sujay Kutty
  • Prof. Saayan Chattopadhyay
  • Snehasis Sur
  • Shubhojit Kumar Ganguly
  • Sumit Ghosh
  • Srimati Roy
  • Tapas Roy
  •   Curriculum

    One full Academic year spreading over Two Semesters will include theoretical papers,projects/assignments and Industry Internship.


  • Business Economics & Basic Accounting for Managers
  • Business Organization & Management Science in Communications
  • Marketing Management
  • Brand Management
  • Media & Communications Research Methodologies
  • Culture & Communication
  • Events
  • Internship & Project writing
  • Business of Media
  • Growth of Television Industry in India
  • Television Content Development & Management
  • Television Production Management
  • Television Production Technology
  • Television Channel Management-GEC & News
  • Radio Programming & Management
  • Radio Marketing & Branding
  • Television Planning & Buying
  • Marketing & Managing Television
  •   Fee Structure

    The fee for the course is Rs.2, 50,000.
    A sum of Rs.5000 will be collected as Library Caution Money. (Library caution money will be refunded at the conclusion of the course after necessary deduction, if any.)
    Loan Facility:
    Institute will provide the certificate to an applicant seeking loan from a bank which have floated the ‘Loan Scheme’, referring that the candidate is a bonafide student of the Institute.
    Installment Facility:
    Students who don’t want to avail education loan can pay the total fee in maximum of 3 installments as follows:
    Rs.1,30.000 at the time of admission and Rs. 60,000 each by 15th of December 2016 and 15th of March 2017.

    All the cheques / demand drafts should be drawn in favour of Calcutta Media Institute Pvt Ltd and payable in Kolkata.
    Delay in payment of fee will attract penalty fee.

      When and Where

    Classes to Commence on : To be announced.

    Classes will be conducted at the following addresses as per circulated routine.

    A) Indian Institute of Social Welfare and Business Management (IISWBM), College Square Wes. Kolkata 700073, and
    B) Calcutta Media Institute (CMI),501 , Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020

      Admission Criteria

    To participate in selection Process Download and print the Form available in this website or under Admission section at www.iiswbm.edu
    You can also collect the physical form from either of the following addresses.

    The form will cost Rs.500 payable in cash for physical copy and payable at the time of submission for downloaded and printed forms.

    a) Calcutta Media Institute (CMI). 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020
    (behind B, Sarkar Johuree at the intersection of Ashutosh Mukherjee Road)
    b) Indian Institute of Social Welfare and Business Management (IISWBM). Management House. College Square West. Kolkata 700073.

    For more information, visit either of the institute or contact:

    J.B. Roy Chowdhury, Calcutta Media Institute, (M +91 98312 30988 / 98305 80988 / T + 91 33 3008 6605)

    Romili Banerjee, IISWBM, (T +91 33 4023 7474 / 2241 3756)

      Admission Process

    For Registration
    download application form click here (form pdf to be hyperlinked here) or, Collect a physical form and Submit the filled up form along with all supporting documents at either of the following two addresses:

    a) Calcutta Media Institute (CMI). 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020
    (behind B,Sarkar Johuree at the intersection of Ashutosh Mukherjee Road and Elgin Road)

    b) Indian Institute of Social Welfare and Business Management (IISWBM). Management House. College Square West. Kolkata 700073.

    Documents to be submitted:

  • Photograph (perferably stamp size coloured)
  • Proof of date of birth
  • Proof of address
  • Proof of educational qualification (copies of marksheets class x onwards)
  • Copy of registration certificate of University of Calcutta (for CU graduates).
  • Graduates of Universities other than Calcutta have to obtain migration certificate from their graduating university and register at University of Calcutta if selected for this course.


  • Selection on the basis of Graduation,Group Discussions & Personal Interview.

    For more information you could also contact :
    J.B. Roy Chowdhury
    Mobile :
    +91 9831230988
    Telephone : +91 33 3008 6605
    Fax : +91 33 3008 6611

    Visit our Events website: www.eventsiiswbm.com